“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.“
The Bavarian traditional clothing belongs to Munich just like the English Garden, the Hofbräuhaus and the beer. For us it stands for a connection between tradition and innovation, because it is timeless and it conveys the message of a positive, spontaneous sense of life. That’s why we don’t want you to just like our products, but we want you to love them. This is how passion carries on: We develop new lines, implement new ideas und create traditional clothing with a very unique design and individuality. Let yourself be inspired by our creations. Experience the Munich sense of life. Up close. With traditional clothing by Steindl Trachten!
She is from Munich. He is from Salzburg. What connects them both? The love for traditional clothing. What bothers them? Nobody is wearing it anymore. Just one example: the world’s biggest beer festival: The Oktoberfest in Munich. What seems to be unimaginable today: In the 1980s and 1990s nobody was wearing any Dirndl or Lederhosen. This is what sparked the idea: They started in 2003, selling vintage Dirndl in their own store in the historic city of Munich. But that wasn’t enough: They started working on their own personal ideas, the assortment was extended, own designs were implemented. Tirelessly they worked on one goal: Making the traditional clothing what it is supposed to be: A real Munich sense of life.